CrossLink Team + Driver Brand Building

These pages dive into our strategy and approach to building the core brand of CrossLink Motorsports and outlines a scalable system to provide Drivers with a brand-building package, empowering them to grow their personal brands. By combining efforts, we amplify the visibility and value of every brand involved, creating a win-win for the team, drivers, and brand partners.

Our approach integrates dynamic content capture on race day, planned home track shoots, and cross-collaboration media. This multi-faceted strategy ensures consistent and exciting brand growth across all platforms, elevating the presence of the team and drivers.

High Level Approach

The primary objective is to build strong, recognizable brands while establishing a clear structure and providing team training to maximize time and budget.

Objectives

Included in this Presentation

  1. Overview

  2. Core Services / Team Offering

  3. Creative Brand Strategy

  4. Key Content Buckets / What is Content Buckets

  5. Social Media Calendar

  6. Structure Pages

  7. Team Composition / Layout

  8. Potential Driver Packages

  9. Next Steps

The Core Services for
Crosslink Motorsports and Individual Drivers.

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Monetization Support:
We work with you to unlock your brand's financial potential through sponsorships, merchandise creation, and additional revenue streams. By attracting high-value partnerships and executing innovative strategies, we help grow your brand and engage with your audience in meaningful ways.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Race Day Coverage:
Covering race days are different than consistent content. With a highly calculated event-mode approach, we capture every moment in real-time and deliver polished content within 24 hours to keep your audience engaged. This content is then used after the fact to create long term stories and content.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

Creative Brand Strategy

The pages below provide an in-depth look at the creative direction, style concepts, and content buckets designed to build both individual driver brands and the overall team brand.

THE GOAL

Building Team and Driver brands by telling stories that Inspire and Grow Audiences.

Key Content Buckets

Content buckets are the foundation of a cohesive and engaging brand strategy. Below are a few key buckets and storylines in this creative plan, designed to shape how CrossLink Motorsports team brand or the individual driver tells their story and connect with their audience in meaningful ways.

Race Coverage

This content bucket is centered around race weekend media. This includes both driver and team content.

Photography

This content bucket is centered around race weekend media. This includes both driver and team content.

Stories + Connection

This content bucket is centered around race weekend media. This includes both.

Stunt Media

This content bucket is centered around race weekend media. This includes both driver and team content.

In the Shop

This content bucket is centered around race weekend media. This includes both driver and team content.

Home Track

This content bucket is centered around race weekend media. This includes both driver and team content.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

Team Composition

Focusing on creating content at the home track, our core team allows for consistent storytelling and the development of longer-form narratives. Having access to our own track is a huge win as we can dedicate time to testing new ideas and creative concepts.

Core Media Team

This race media team is designed for high-pressure, time-sensitive race coverage. With precision and efficiency, they capture key moments during the race, ensuring no detail is missed.

Race Specific Team:

Potential Driver Packages

These driver packages are designed to build up the racing drivers on the team by enhancing their personal brands and providing them with unparalleled media support. Packages can range from minimal race coverage and brand-building strategies to having a fully dedicated media team at their disposal.

We aim to create opportunities for drivers to grow their presence, attract sponsorships, and connect with fans. Additionally, we offer custom options to ensure every driver’s unique goals are met.

Silver Driver Package

The package is our leanest offering, focused on providing core support via race day coverage and occasional content creation outside of race day. This is ideal for drivers looking for minimal but impactful brand-building content.

Deliverables & Allocation:

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Edited highlight reels for social media (1-2 per event).

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Gold Driver Package

The provides more consistent and comprehensive support including expanded race day coverage and additional consistent content creation to strengthen the driver’s presence and build their brand more effectively.

Deliverables & Allocation:

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Champions Package: Full-Service

Our most comprehensive offering, providing drivers with a fully dedicated media team to craft a standout personal brand. This includes custom campaigns, extensive race day coverage, and an unparalleled focus on delivering high-impact content.

Deliverables & Allocation:

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Next Steps

Shared below are the potential next steps for engaging and what this could look like.

Immediate Opportunities

Team Day - Media Blitz: We can look to do a kick off day at the next driver day and before that shoot at the shop and the track with Austin and Gill. Also considering starting with Gill’s story to kick off.

Driver Media Day at MSR: At the next driver day, we can plan to come out and really maximize the content and kick off with the drivers.

Plan for ScaleWings Collab: A rare opportunity to race and film with 6x P-51 Mustangs. The Shot idea: One Formula Car, second one pulls up, plane pulls up. Second one pulls up. Estimated 3-5m views

FR and F4 Series 2025 Schedule

This is the FR and F4 Series Schedule and highlights the race that is not combined.

Series Date(s) Event Name Location
FR + F4 March 10–11, 2025 Pre-Season Test NOLA Motorsports Park, Avondale, LA
FR + F4 March 27–30, 2025 NOLA SpeedTour NOLA Motorsports Park, Avondale, LA
FR + F4 May 15–18, 2025 Road America SpeedTour Road America, Plymouth, WI
FR June 12–15, 2025 Indy SpeedTour Indianapolis Motor Speedway, Indianapolis, IN
FR + F4 June 19–22, 2025 Mid-Ohio SpeedTour Mid-Ohio Sports Car Course, Lexington, OH
FR + F4 July 31–August 3, 2025 New Jersey Lottery SpeedTour New Jersey Motorsports Park, Millville, NJ
FR + F4 August 28–31, 2025 CTMP Labour Day Weekend Sprints Canadian Tire Motorsport Park, Bowmanville, Ontario
FR + F4 September 18–21, 2025 VIR SpeedTour Virginia International Raceway, Alton, VA
FR + F4 October 17–19, 2025 Barber SpeedTour Barber Motorsports Park, Leeds, AL

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.