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CREATIVE DIRECTION

Race Team

Here we explore the content strategies and creative approaches to building CrossLinks Team brand. Every content buckets is designed to captivate fans, showcase the team’s personality, and drive brand recognition.

Prepared for

Crosslink Social Media
Brand Analysis + Target

Shown is a mockup and visualization of Crosslink Motorsports Instagram profile, showcasing how we approach building the brand strategically. Our process is rooted in intentionality—curating a posting schedule and content strategy that fosters organic growth and engagement.

By creating storytelling content, creating captivating visuals, engaging with community and maintaining a consistent visual identity, we craft a social media presence that not only tells a story but also strengthens connections with fans, sponsors, and partners.

CONTENT BUCKETS

The content buckets below outline the core themes that define a driver’s personal brand. These buckets serve as the foundation for storytelling, ensuring all content aligns with the driver’s goals, personality, and audience engagement.

CONTENT BUCKET

Around the Shop / Mechanics

Displayed here are examples of videos that capture the essence of race teams and driver narratives. Our focus is on showcasing the passion, precision, and dedication behind the sport, creating content that resonates with fans and highlights the unique stories of each driver and team.

CONTENT BUCKET

Team/Car Debut

This would be a more niche/sub folder but the patriotic video is a great reference for memorial or Veterans Day. The Motivational Video is a good editing style using dynamic B-Roll.

CONTENT BUCKET

Track Day Media

Storytelling videos that focuses on the people behind the projects—founders, team members, and customers. These videos build connection and trust by sharing personal narratives and the "why" behind the work.

CONTENT BUCKET

Cinematic Commercial

We had the privilege of working with Porsche Austin for over a year, capturing compelling stories, creating dynamic content, and managing their social media presence. Our work highlighted the essence of their brand while engaging their audience in meaningful ways.

COLLAB TYPE CONTENT

DRIVER Media

Polished, cinematic visuals presenting completed luxury homes. These videos highlight intricate details, premium materials, and stunning finishes, creating an aspirational and high-end feel.