Alcolo Extreme Brand Debut
CASE STUDY
Dusty Hanks is a world-renowned skydiver with over 20,000 jumps and a legacy of excellence spanning three decades. As a 25-time gold medalist in national and international competitions, Dusty has set the standard in vertical formation skydiving, BASE jumping, and wingsuit flying. A 9-time world record holder and elite wind tunnel coach, he combines technical mastery with an unmatched passion for his craft.
Dusty delivers breathtaking skydiving demonstrations at major events, showcasing creativity, precision, and adrenaline-fueled excitement. Known for his impeccable safety record and innovation,
1x
24m+
50m+
5+
Impressions
Tank
Views on IG
Vehicles
Normal Launch vs Extreme Debut
Analysis
Car Decals have minimal
value due to lack of visibility
Stickers/decals offer minimal visibility for the brand. They’re difficult to quantify in terms of impact and fail to provide meaningful data points, making it hard to showcase real value to sponsors or partners.
Social Collaboration brings
Tangible Value
Social collaborations go beyond surface-level exposure by driving real traffic to a brand’s page. They deliver tangible value through measurable metrics like engagement, reach, and conversions, offering brands a marketing tool that amplifies visibility and directly connects with customers.
The Origin Story of the Tank
Displayed here are examples of videos that capture the essence of race teams and driver narratives. Our focus is on showcasing the passion, precision, and dedication behind the sport, creating content that resonates with fans and highlights the unique stories of each driver and team.
Unbranded Stunts
Polished, cinematic visuals presenting completed luxury homes. These videos highlight intricate details, premium materials, and stunning finishes, creating an aspirational and high-end feel.
betr x Jake Paul Collaboration
Displayed here are examples of videos that capture the essence of race teams and driver narratives. Our focus is on showcasing the passion, precision, and dedication behind the sport,
Alcolo Debut
Storytelling videos that focuses on the people behind the projects—founders, team members, and customers. These videos build connection and trust by sharing personal narratives and the "why" behind the work.
Loading Up to Debut…
Social Debut
This would be a more niche/sub folder but the patriotic video is a great reference for memorial or Veterans Day. The Motivational Video is a good editing style using dynamic B-Roll.
Other Vehicles
Displayed here are examples of videos that capture the essence of race teams and driver narratives. Our focus is on showcasing the passion, precision, and dedication behind the sport, creating content that resonates with fans and highlights the unique stories of each driver
Organic Social Reshares
Transformative content that contrasts the "before" and "after" of projects with creative transitions and storytelling. These videos highlight the craftsmanship and progress, making the final reveal feel impactful.
Final Analysis of Extreme Brands
Building a driver’s brand begins with uncovering their core story. Understanding their “why,” their journey to this point, and what drives their passion is the foundation for creating a compelling and authentic narrative. From this starting point, we develop a brand identity that resonates with fans and sponsors alike, while staying true to who the driver is at their core.